April Glover > Proprint: Rawson Graphics treated its clients and suppliers to a sizzling event by the harbour to launch its business rebrand. The company says its focus is on ‘fine print’.
The Rawson revamped logo and brand culture made its debut last night, the company emphasising its commitment to high quality design and print.
The three Rawson directors Andrew Price, Lachlan Finch and Shane Wildash took to the stage at the event and spoke to the 200 strong crowd about Rawson’s beginnings and the future of its fresh brand identity.
At the event was Australian celebrity chef Fast Ed who performed a live cooking demonstration with Price, Finch and Wildash, using the sensory metaphor of food, created with care, using quality ingredients, to exhibit Rawson’s revitalised brand.
Rawson’s directors held the event to inform its stakeholders it is more than a commercial printer, and its services comprise creating an art form and experience for clients.
A host of printers and clients attended the rebrand event, including paper companies BJ Ball, KW Doggett, printers Finsbury Green and Wolff Print, and many design and marketing agencies. Those that ProPrint spoke to were universal in their praise of Rawson delivering a ‘quality product’ and with ‘accessible responsive directors’.
Rawson began 1974, with co-owners Finch and Price acquiring their shares in 2000 and 2010, respectively.
The printer merged with Artvue Printing in 2013 which brought owner Wildash onto the scene, after buying Artvue in 2000.
– See more at: proprint.com.au/rawson-in-sizzling-rebrand