Patrick Howard > Print 21: Cooking up a storm at the Cruise Bar at Sydney’s Circular Quay, the three Rawson Print Co partners, Lachlan Finch, Andrew Price and Shane Wildash enlisted the help of Fast Ed (Ed Halmagyi), cooking personality from Better Homes and Gardens, to judge who was best on the barbie.

Rebranding of long-established Sydney printer puts core activity front and centre with the name, Rawson Print Co.

Defying the trend for printing companies to move away from using the word ‘print’ in their business name, the three partners from the newly branded Rawson Print Co. reckon they want to let the world know what it is they do best. Making the switch from Rawson Graphics to Rawson Print Co., Lachlan Finch, Andrew Price and Shane Wildash celebrated the launch of the new identity with a smash hit party at the cool Cruise Bar in Circular Quay, Sydney.

Hosting over 200 marketing, design and printing types on a balmy Tuesday night, Rawson Print Co. made a statement of pride in being part of the printing industry. Although the company prints and delivers marketing collateral for some of the largest corporations in the country, the partners decided not to go down the road of presenting the company as a ‘marketing communications hub.’ Neither did they want to be known as a ‘cross-channel multi-media provider of websites and emails’ as printing companies are frequently advised to become.

Rather they decided to emphasise that they run a high-quality printing house that prides itself on quality, reliability and service. Printing is the core business of Rawson Print Co, especially high-profile retail marketing collateral, and they want the world to know it.

Mingling with the throng of customers and suppliers the collaborative role of the three owners was apparent. All three look after their own customer lists, all three are dedicated to sales and they recognise that printing is now more a service function than a manufacturing industry, much less a craft.

They realise that print buyers want to deal with people who have deep knowledge of their business and like almost everyone else, like to be able to deal with ‘the boss.’ In this case they can choose between three.

Rawson Print Co. is the result of a transformation of the established printing company that was kicked off with the amalgamation of Shane Wildash’s ArtVue print business almost two years ago. The new identity is the visible sign of lots of work that’s gone on behind the scenes that includes Rawson Print Co. becoming the first printer in Australia to install a Komori Lithrone HUV 29 press.

From the good roll up on the night and expressions of support from customers, it appears that the decision to go with print in the name will prove the right one for Rawson Print Co. Maybe it’ll even be the start of a trend.

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