- Food and beverage products
- Health
- Beauty and personal care items
- Household goods
EFFECTIVE PACKAGING SOLUTIONS FOR FMCG PRODUCTS
We buy fast-moving consumer goods every day.
But with so many options available, it can be hard to choose whenever we enter a retail store or click “add to cart” on an e-commerce website.
So in a crowded market, how do you prime your products for distribution and purchasing?
They need attractive FMCG packaging that’s efficient to manufacture and easy to stock on shop shelves.
TYPES OF FAST-MOVING CONSUMER GOODS
Fast-moving consumer goods (FMCG) include many packaged products we consume frequently and quickly replace—from food and beverage products to health, beauty and personal care items to house hold goods.
WHAT IS SHELF-READY PACKAGING?
Think FMCG packaging is just a bunch of folding carton packaging or folding packaging boxes?
Think again. Shelf-ready or retail-ready packaging is designed to be “ready-to-sell”.
Traditional packaging often requires unpacking and stocking individual items. Shelf-ready packaging arrives at a retailer with little or no unpacking needed: ready to be put directly onto shelves in self-contained, branded display packaging. It saves handling and restocking time and reduces labour costs and waste.
COMMON RETAIL-READY PACKAGING
FOLDING BOXES OR FOLDING CARTONS
Used for packaging products individually and for larger branded shelf display boxes that house the individually wrapped goods.
SHELF TRAYS
Trays also come in reusable, recyclable or disposable plastic, paper or cardboard versions with plastic wrap for product security during transport.
BLISTER PACK BACKING BOARD
Clear plastic containers that protect and display their contents, often hanging on shop display hooks.
TRAY AND HOOD
Folding packaging boxes with a heavy cardboard base for stability during transport and display, with a removable protective lid (the hood). Tray and hood units are often die-cut or angled to optimise product display.
HANG-SELL PACKS
Clear plastic and paper units with pre-cut holes for hanging on shop displays.
Food Tray sleeves
Common in food packaging, these usually feature a moisture-resistant cardboard or plastic tray, a heat-sealed plastic cover for food preservation, and a cardboard sleeve for protection, branding and nutritional information.
PADDED PACKAGING
Lined with shredded paper or plastic bubble wrap to protect fragile goods.
POP-UP CARDBOARD MERCHANDISING/DISPLAY UNITS
Free-standing, movable structures for product display.
THE BENEFITS OF EFFECTIVE SHELF-READY PACKAGING
BEING SEEN
Great retail-ready packaging is attention-grabbing. Consumers are drawn to its eye-catching designs and branding, while retail staff can easily identify it in the storeroom and on the shelves.
IMPULSE PURCHASING
Smartly designed and displayed packaging can influence consumers to make an impulsive purchase decision as they browse the shelves.
HAPPY CONSUMERS
User-friendly packaging designs make it easy for consumers to locate, select and purchase your products.
EFFICIENT RESTOCKING
With easy-to-open features like perforations, pull tabs, tear strips or finger holes, well-designed retail-ready packaging improves efficiency for retailers. It simplifies the restocking process, gets products on the shelves quicker and reduces labour costs.
BRAND CONSISTENCY
Consistent branding means shelf-ready packaging looks the same in every shop. This reinforces brand identity, builds consumer trust and loyalty, and drives repeat purchases.
SUSTAINABILITY
Retail-ready packaging uses fewer packaging materials, which saves space and transport costs and reduces waste, emissions, energy consumption and resource use.
PROTECTION
Good design should factor in strength and durability to limit damage during transport and storage.
SUSTAINABLE SHELF-READY PACKAGING FROM FMCG PACKAGING COMPANIES
Environmental responsibility is front and centre for consumers and businesses alike.
We’re committed to sustainability across our entire production process:
- Closed-loop manufacturing, where production byproducts are reused or recycled, reducing energy use and waste.
- FSC certified printing.
- Eco-friendly soy and vegetable-based inks and water-based coatings.
- PH neutral, acid and chlorine-free substrate choices.
- 100% recycled, partially recycled and environmentally sustainable board packaging options including FSC certified substrates.
THE IMPORTANCE OF PACKAGING DESIGN IN THE FMCG INDUSTRY
Any old cardboard folding box will do, right?
Wrong! Packaging design is about creating a functional and effective tool to help with product differentiation, drive sales and build brand trust and awareness.
We offer plenty of standardised designs and sizes for shelf-ready packaging. However, you may also consider custom folding cartons and folding box packaging—particularly if your product is in a crowded field of competitors or you want an innovative new way to package it.
Creative packaging design may come with a production cost, but it can be worth the investment.
IN YOUR PACKAGING DESIGN, YOU SHOULD CONSIDER
- What are you packaging?
- What are the dimensions?
- Is it fragile and needing extra protection?
- How will it be transported?
- What quantity do you need?
- What’s your budget?
- What’s the typical retail environment?
- Will it only be in-store shelf packaging or received in the mail by online customers?
- Can you highlight unique selling points with logos, colours, patterns and QR codes that unlock online features?
Get the total package with rawson print & packaging​
Contact us today to discover how our expertise in FMCG packaging can help your business, from concept development to production and distribution.
We’d love to be your trusted partner every step of the way.
our commitment to quality
ISO 9001 Quality and ISO 12647 Colour Accredited
What our clients say
Our clients are more than just transactional customers; they’re our valued partners. We’ve built longstanding partnerships with clients of all kinds, from small local businesses to leading Australian and global brands across many sectors, to create exceptional printing and packaging solutions. But don’t just take our word for it!
Please Note: We do not produce corrugated items.
If you are conducting an RFP or tender for your company’s printing/packaging requirements, please click enquiries@rpco.com.au to email us directly and one of the Directors will contact you within 24 hours.