Early this year RPCo. was tasked with producing a print packaging solution for exciting eco-friendly packaging product, Honeybee Wraps. With environmental sustainability at the core of the Australian-based client’s ethos, our team helped to move manufacturing from Sri Lanka to back on home shores. Business development manager, Cameron Woodbury explains…
What was Honeybee’s brief to the RPCo. team?
Honeybee Wraps was launching a new product range that would be sold in Woolworths stores throughout NSW.
Production of its existing packaging was offshore (Sri Lanka) but the client wanted to find an Australian manufacturing partner that could provide a cost efficient and reliable manufacturing process.
Its existing manufacturing process required eight to 12 weeks, from order to delivery.
Environmental sustainability is a core belief of the Honeybee Wraps team, so any offering had to reflect this.
What was your deadline turnaround?
We had four to six weeks to turn the project around.
What print production method did you recommend?
Due to the quantity requirement, offset production was the only way to proceed.
Environmental sustainability was one of the most important aspects of my discussions with Honeybee Wraps owner Sherrie Adams so we made sure that all inks used were soy and vegetable based, and that the glue used for carton assembly was vegetable based too.
What was the highlight of working with Honeybee?
Working with a small Australian family-owned business that is on a growth trajectory to improve its market share and bring a new product to market.
We were also introduced to cutting-edge market technologies in the environmental sustainability space. We are now investigating how to implement these into our future orders.
How did RPCo. assist in providing a truly Australian made product?
By working alongside an Australian print manufacturer (RPCo.) Honeybee Wraps was able to ensure that another aspect of its product offering was produced in Australia.
How did you manage to successfully reshore Honeybee’s print production?
Despite Australian production being more expensive than offshore manufacturing, the combination of shorter production times, greater production control, improved environmental impact, in conjunction with encouraging local manufacturing, we were able to surpass the cost barriers.
If you would like to know more about this project or discuss your own project needs – please feel free to contact Cameron.